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Cruelty- free skincare for men who care

Cruelty-free is a term that evolved over the years in the wake of the barbaric practice of animal testing. For years, guiltless animals have been used by industries for testing while making products. The men’s beauty and skincare industry is one of them. However, some brands have emerged as knights in shining armour with cruelty-free skin care products. Read on to know more about cruelty-free skin care and brands that produce these products.

If you type ‘animal testing’ on Google, photographs of animals in gruesome conditions will pop up on your screen. These pictures symbolise the dark reality that the beauty and skincare industry obscures from our sight. For decades, the industry has been testing products on innocent animals.